Transparency advances to gold standard for successful brand building

Verification and validation may be the strongest marketing strategies yet

The value proposition of verified truth and honesty is rapidly turning into the foundation of strong marketing strategy in an era where consumers, starved of trust and belief, impose change on how brand relationships are built.

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Robert Wheatley

Robert Wheatley

CEO of firm focused on helping brands understand, navigate and engage the consumer's growing passion for healthy living. Author, blogger, speaker. Home chef.