Our first monthly column for Pet Age magazine is now out…
We delve into the unique Pandemic authored conditions that open the door to improved pet brand marketing — at a time when consumers are open to new approaches from pet brands.
You can read it here.
Looking for more food for thought? Subscribe to the Emerging Trends Report. Bob Wheatley is the CEO of Chicago-based Emergent, The Healthy Living Agency. Traditional brand marketing often sidesteps more human qualities that can help consumers form an emotional bond. Yet brands yearn for authentic engagement, trust and a lasting relationship with their customers. Emergent helps brands erase ineffective self-promotion and replace it with clarity, honesty and deeper meaning in their customer relationships and communication. For more information, contact Bob@Emergent-Comm.com and follow on Twitter @BobWheatley.