Let’s Unpack the New Alchemy of Brand Growth

Sustainable sales tied to behavioral science

Early 20th-century Philadelphia department store magnate John Wanamaker was famously quoted, “Half the money I spend in advertising is wasted; trouble is, I don’t know which half.” His expressed exasperation has stood the test of time and remains relevant today. Are you confident your marketing investments are firing on all cylinders? Are you sure the levels of engagement you expect are being achieved, especially in an era of extreme uncertainty when consumer attitudes and behaviors are shifting?

  • Speed — a newly minted desire borne of the Internet age is our requirement to have needs satisfied quickly. If you can move from transaction to front door fast, that advantage helps close the deal.
  • FREE — this is still a magic word. Engrained in our cultural heritage is respect for the concept of free. If you can include a bonus with purchase or some other value can be attached to the transaction at no cost — such that the word FREE is in the offering, it’s a compelling incentive.

CEO of firm focused on helping brands understand, navigate and engage the consumer's growing passion for healthy living. Author, blogger, speaker. Home chef.