Super soup brand delivers the drinkable veggie experience

Healthy Disruption: ZÜPA NOMA Spells the Future of Food

Food culture shifts now redefine the business landscape

What is soup? For decades, its iconic reference standard in the packaged food aisle was a red and white can that required added water for preparation. Hearty to be sure, a bit salty, and yes, those mushy veg, pasta and protein chunks. For years these cans held absolute reign in the soup category. Campbell’s was the Kleenex of soup. Weather predictably determined volume movement at retail. Colder days meant more can velocity. That’s all you really needed to know about the soup business.

Jen Berliner, VP Marketing
  • Sustainably sourced ingredients
  • Culinary-inspired recipes and adventurous flavor profiles
  • The certification check boxing like Whole30, Paleo, Non-GMO and Gluten-Free
  • Along with a higher purpose and mission that extends benefits to the environment and a reimagined future of the food system

CEO of firm focused on helping brands understand, navigate and engage the consumer's growing passion for healthy living. Author, blogger, speaker. Home chef.