Robert Wheatley – Medium

Robert Wheatley

Robert Wheatley

Seven Million Reasons Why Strategy Eludes the World’s Most Expensive Ad Spend

Important to respect the human sitting on other side of the screen…

5 min readFeb 23, 2024

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Seven Million Reasons Why Strategy Eludes the World’s Most Expensive Ad Spend

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Robert Wheatley

Elevate Your Social Media Strategy with Emergent’s Culture Impact Audit

In today’s rapidly evolving landscape of social media, staying ahead of the curve is crucial for CPG brands like yours. Recent cultural…

2 min readFeb 20, 2024

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Elevate Your Social Media Strategy with Emergent’s Culture Impact Audit

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Robert Wheatley

The Culture Driven Reset of Social Media

Social responds to a world on fire…

5 min readFeb 16, 2024

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The Culture Driven Reset of Social Media

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Robert Wheatley

How to Manage a Brand Crisis

Addressing the shock to your brand system…

8 min readFeb 6, 2024

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Robert Wheatley

The Most Underutilized Strategic Brand Asset: Courage

Bold moves can overcome limited uniqueness

7 min readJan 29, 2024

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Robert Wheatley

Brand Strength in Fewer Numbers

Narrowcasting to fans, followers and advocates…

3 min readJan 23, 2024

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Robert Wheatley

The Silos of Separation are Disintegrating

The coming synthesis of marketing and PR comms

2 min readJan 19, 2024

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The Silos of Separation are Disintegrating

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Robert Wheatley

Sustainability Performance is Taking a Hard Turn

How’s your sustainability practices’ steering right now?

6 min readJan 17, 2024

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Sustainability Performance is Taking a Hard Turn

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Robert Wheatley

Cultural Change on the Horizon — Get Ready

Adjustments needed to brand marketing operating systems

4 min readJan 16, 2024

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Cultural Change on the Horizon — Get Ready

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Robert Wheatley

2024 Trend Forecast: Consumers Seek Truth Amplified by Transparency

Artifice falls away, replaced by a tour behind the product creation curtain

6 min readJan 10, 2024

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2024 Trend Forecast: Consumers Seek Truth Amplified by Transparency

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Robert Wheatley

Robert Wheatley

CEO of firm focused on helping brands understand, navigate and engage the consumer's growing passion for healthy living. Author, blogger, speaker. Home chef.

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