Nomenclature likely to show up on your radar screen — As the pace of climate change quickens and attention to sustainable performance by brands and businesses becomes a centerpiece of marketplace competitive advantage, a new lexicon is emerging. After surveying media channels for novel terms and words that help explain conditions we expect to face in the year ahead, here…

Are we unwittingly in conflict with ourselves? — In the end, climate change and its resulting impacts are an outcome of human behavior, whether that is by individual citizens or business leaders, policy makers, elected officials and anyone else in a position to make a decision one way or another. …

What the progressive pet brands are doing… — The relentless media coverage of climate threat impacts here and afar serves as a constant reminder that our food production system, pet and human, is a consequential contributor in an evolving existential threat to the planet’s (and our) long-term security and wellbeing. This tsunami of media attention on sustainability and…

How to harness the science of social transmission — “People do not buy goods or services, they buy relations, stories and magic.” – Seth Godin · Today we will weigh in on vital tools and ideas that can vastly improve the outcome of your marketing investments. · For the very reason these tools and ideas access what we know…

Archetypes provide the science-backed formula to outreach impact… — All too often we encounter a systemic problem baked into brand communication that stops engagement in its tracks. The fundamentals of how brands create their narratives are upside down compared to how people relate to those stories. Further, the language and imagery deployed doesn’t automatically draw in the desired audience. …

Published at Pet Age magazine on July 1, 2022 There is an old saying, “times change and if you don’t change with them, you’re in trouble.” A major shift is now underway among consumers — driven largely by the tsunami of media attention falling on the relationship between our current…

New website illuminates the changes and solutions ahead — The number of Americans who are passionate or concerned about sustainable choices in the food products they buy is rising. Rapidly. At the same time media are galvanizing around stories that report on the climate impacts from agriculture. …

Without careful nurturing, the deeper meaning you started with will disappear — Truth is people care more about your *why* than they care about your brand’s how or what. While they aren’t necessarily enamored with your competitive specs and formulation wizardry, what they will resonate to is *why* you do it. Your purpose — your deeper effort to do something more meaningful…

Join us for this can’t-miss webinar on 2022’s most important issue driving CPG & retail business growth. — Sustainability will be the driving force for business growth for the foreseeable future. This FREE one-hour webinar will cover how to move from CSR Sustainability to Sustainability as a Competitive Advantage, including: ● The Definitive Food Retail Sustainability Business Case ● The Top 10 Mistakes Companies are Making with Sustainability Programs